Indulging on the universal day of love
Valentine’s Day is a special occasion for lovers of all ages, and a time for sharing romance in many different ways. While passionate affairs of the heart are usually celebrated between married couples and significant others, on a decidedly more global level, Valentine’s Day also signifies a universal recognition of love in all its forms. Indeed, the love between a mother and child is just as strong and resilient as the love between significant others – it’s also equally as profitable for retailers and manufacturers of Valentine’s Day-themed products.
Back in 2012, the Washington, DC-based National Retail Federation reported that a larger number of consumers purchased Valentine’s Day gifts for their mothers than their lovers. Of course, that probably shouldn’t be too surprising; after all, “everyone has a mother but not everyone has a lover”, according to Kit Yarrow, a professor of psychology and marketing at Golden Gate University in San Francisco.
Much like deep red roses, chocolates are universally regarded as a symbol of affection. One of the many great things about chocolate is its versatility in taking on various shapes and forms. From heart-shaped lollipops and chocolate-dipped fruit to miniature cocoa-dusted truffles and chocolate diamonds, chocolate confectioneries will always bring a smile to a mother’s face on Valentine’s Day. Suria Darley-Visser, Product Developer for Confectionary at Marks & Spencer, helped create the blend for the UK retail giant’s proprietary 35% milk chocolate recipe. The exclusive M&S chocolate brand has been packaged in several classy heart-shaped boxes and elegant hampers that truly evoke the spirit of Valentine’s Day.
The vast majority of these Valentine’s Day gift hampers usually contain a bottle or two of wine. While matching chocolate with wine may be seen as a bit unconventional, a little research is all it takes to find suitable pairings for different varieties of wine and chocolate. South Carolina wine educator and consultant
Dennis Fraley bends the conventional rules of chocolate and wine pairings to create interesting harmonies of flavor.
Moms from across the globe will surely appreciate chocolate confectioneries on Valentine’s Day.
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